For Universities, National Laboratories, and Innovation Programs
Leadership education, researcher development, and commercialization readiness for research institutions
Angelique Adams Media Solutions helps research institutions strengthen research-to-impact outcomes by equipping researchers to engage industry, communicate value, and participate reliably in commercialization and partnership efforts.
Institutional Outcomes You Can Rely On
- Consistent researcher engagement in external and cross-functional settings
- Reduced interpretation and re-framing burden on commercialization and partnership teams
- Stronger follow-through after initial interest
- Increased confidence in when and how to involve researchers
- Durable capability that persists beyond training
Where Research Translation Breaks Down
Research translation does not stall because of weak science or a lack of effort. It stalls when researcher engagement is unpredictable at the moments when it matters most.
When engagement is treated as a one-time performance (a proposal, a pitch, or a disclosure) rather than a relationship-driven process, early interest fades and momentum quietly dies. Commercialization and partnership teams are left bridging gaps alone — not because researchers are unwilling, but because expectations are implicit or never taught.
Research Translation Is a Relationship-Driven Process
Effective research translation depends on how researchers prepare for conversations, participate in discussions, and follow through after initial interest, not just on the quality of the science.
Our work makes engagement expectations explicit, behavioral, and repeatable — allowing institutions to rely on them rather than work around them.
Commercialization Catalyst™
Commercialization Catalyst™ is a researcher activation program designed to make engagement predictable rather than risky.
The program teaches researchers how to prepare, engage, and follow through in ways that support industry partnerships, technology transfer, and venture exploration, without requiring them to become entrepreneurs or salespeople.
What Predictable Engagement Looks Like
- Intentional preparation for external engagements
- Clear, audience-relevant communication
- Meaningful participation in conversations
- Consistent follow-through
- Routing opportunities back to institutional teams
A Repeatable Engagement Model
Commercialization Catalyst™ replaces ad hoc outcomes with a process-driven approach. Researchers learn observable behaviors that can be practiced, reinforced, and relied upon across research domains and institutional contexts.
The program supports multiple research translation pathways — including industry partnerships, licensing, and venture exploration — without requiring researchers to choose a path upfront.
Beyond Commercialization Catalyst™
While Commercialization Catalyst™ is our flagship program, Angelique Adams Media Solutions also partners with institutions through complementary engagements.
- Custom workshops for researchers, faculty, and staff.
- Strategic advisory and program design for innovation and entrepreneurship initiatives
- Faculty and leadership development engagements
Grounded in Cross-Sector Research-to-Impact Experience
Dr. Angelique Adams brings more than two decades of experience spanning industry innovation leadership, national laboratory and university commercialization systems, and engineering leadership education.
- Former Chief Innovation Officer
- Advisor to national laboratories and research universities
- 2025 Federal Laboratory Consortium Technology Transfer Innovation Award
- Professor of Practice, University of Tennessee
What Institutional Leaders Observe
“It’s important for researchers to be able to effectively explain their technologies in non-technical terms to entrepreneurs and business owners. This coaching program gave researchers a lot of practice and the professional feedback needed to gain confidence in presenting to business leaders.”
Dr. Jennifer Caldwell, Director of Technology Transfer, Oak Ridge National Lab
Ready to Strengthen Research-to-Impact Outcomes?
If you are looking to strengthen researcher engagement and build durable institutional capability, the Researcher Engagement Readiness Assessment is a practical place to start.